Who’s that girl?
I was born and raised on the fairytale island of Funen, Denmark. When I could, I left to pursue my own fairytales all over the world. My whole life, I've been obsessed with art and culture, and I'm pretty good at knowing what's hot.
It’s an obsession that has given me the privilege of working internationally with some of the most prominent brands and talents for the past decade.
I’m deeply concerned about diversity and inclusion both in front and behind the camera. I take pride in having succeeded with this on all the teams and projects I’ve led.
Does my work vibes resonate? Let’s chat!
Resume
I built the company's first in-house fully operative creative digital department. Leading a team of 10 seniors on the forefront of brand building across the company’s social & digital platforms. Working with the biggest talents in the world, creating industry leading campaigns & events while pushing diversity and inclusive culture across the fashion industry.
HUGO BOSS, HQ Germany — Team Lead Global Digital Content
MAR 2022 - SEP 2023
META Creative Shop, Berlin — Lead Creative Strategist
JAN 2020 - FEB 2022
Instagram Lead Creative Director & Strategist working across Central Europe with creative agencies & clients such as Snipes, Puma, Nike, Adidas, Douglas, Swarovski, WWF, JvM, BBDO Germany, Red Cross, Zalando, GetYourGuide, Birkenstock, Westwing, Esprit, Hugo Boss, Uber, C&A, German National Gallery & many more.
Facebook Creative Shop, Dublin — Creative Strategist
JUL 2018 - JAN 2020
Creative strategist working across EMEA with Digital Native clients such as Happy Socks, HBO, Norwegian, Ikea, Pokerstars, Amnesty, Namshi, Economist, Airbnb, Spotify, Netflix, Takeaway.com, Coppafeel!, Browns & many more.
Innocean Worldwide, Berlin — Art Director
FEB 2017 - FEB 2018
Creative art & concept responsible for Kia and Hyundai global campaigns & activations. Developing special award projects for various clients.
DDB, Berlin — Junior Art Director
JUN 2014 - JAN 2017
Creative art & concept for clients such as Volkswagen Global, Deutsche Telekom, Immowelt, AEG, Jules Mumm, Alete, Airberlin, Vattenfall, Pink Ribbon Germany, Reporters without borders and bwin.
The past decade I’ve received 100+ international awards including Cannes Lions, D&AD, Webby, Clio, Eurobest, LIA, ADC, One Show, Red Dot, NY Festivals, iF Design Awards, Epica, and Effie.
Awards
Lectures & speaking
Growing with META 2023 Berlin Fashion event
GERETY AWARDS 2023 - Jury member
IED Istituto Europeo di Design Barcelona - Master in Fashion Creative Direction 2023 Masterclass in creating and producing for social
OMR 2022 Hamburg Masterclass: Creators for Brand & Commerce - How brands can successfully use creator marketing on Instagram.
META Fashion Summit DACH 2021 Berlin
META Travel Summit EMEA 2021 Paris
Instagram Creator summit MENA Istanbul 2019
Facebook Marketing science series London 2019
Facebook Flight school Seminar Dublin/London 2019