HUGO x BELLA POARCH - the multifaceted content creator presents her capsule, influenced by everything she loves. For the GLAM GRUNGE collection we created BELLA’S MULTI-UNIVERSE; 5 different sides to Bella portraying her career as a famous social media figure & recording artist. We shot and treated the project as a music video intended for social media.

The collection was launched at Flannels during London Fashion Week where Bella hosted the event.