During COACHELLA we transformed a boutique hotel in downtown Palm Springs into HUGO HOUSE -
A content creation house jam-packed with some of the biggest TikTokkers and talents.
All content were shot and edited in realtime to achieve a sense of a live reality show.
The guest list included Michael & Tiffany Le, Avani Gregg, Anthony Reeves, Larray, Ehiz, Nia Sioux, Markell Washington, The Old Gays, Sina Deinert, Benji Krol, Nils Küsel, Chloe Cherry, Andrew Davila, Noen Eubanks, Nicky Champa, Pierre Amaury Crespeau, Harry Tate & Many more. 

We hosted HUGO X SOHO HOUSE, a pop-up by Soho House, which included Charles Melton, Hero Fiennes Tiffin, and model Dilone. HUGO brand ambassador and rapper Big Matthew performed at the event.

Davis Burleson from the TikTok show What’s Poppin’ reported day-to-day goings-on from inside the house.