A CAMPAIGN DESIGNED TO BE DELETED. Pink Ribbon Germany wanted to increase awareness and urge young women to start checking their breasts regularly.

FACEBOOK & INSTAGRAM STRICTLY PROHIBIT DISPLAY OF FEMALE NIPPLES. On International Women’s Day, 17 brave women challenged these restrictions and each bared a naked breast on Facebook and Instagram, urging women to “Check it before it’s removed”. Social influencers and celebrities shared the pictures with millions of followers, asking them to quickly re-share before they were censored. As the pictures were removed by moderators, the story rapidly built up in mainstream media.