BOSS MIAMI SHOW 23

THE 2023 BOSS SPRING SUMMER destination show was held in Miami. For the water themed show we came up with a concept that played with the aesthetics of MIAMI VICE VIBES in different ways depending on the talent and channel the content were intended for. For the show we produced the pre-show, backstage, VIP & event coverage content for Instagram, YouTube and TikTok.

The content featured; Pamela Anderson, Naomi Campbell, DJ Khaled, Khaby Lame, Candice Swanepoel, LeLe Pons, Symone, Wisdom Kaye, Yusra Mardini, Haley Baylee, Luca Castellani & Jelly Lin Yun.

All content was shot, edited and delivered within 72 hours of the show.

CLIENT HUGO BOSS ROLE CREATIVE DIRECTION, CONCEPT, ART DIRECTION