THE BOSS FALL WINTER SHOW 2022 during Milan Fashion week, the collection explored the theme of motorsport aesthetics. Our concept for the pre-show content was all around arriving at the show by motorcycle, the rawness and power portrayed through the talent.

For the show we produced the pre-show, backstage, VIP & event coverage content for Instagram and TikTok. The content featured brand ambassadors; Future, Naomi Campbell & Anthony Joshua, together with Bella Poarch, Alton Mason, Ashley Graham, Chase Hudson, Aaron Philip, Tika the Iggy, & Akamz.

All content was shot, edited and delivered within 48 hours of the show.