To promote and celebrate the new BOSS FLAGSHIP STORE IN LONDON, we created a series of teaser videos featuring Naomi Campbell, Jordan Barrett, Noah Beck, Eva Apio, Joe Sugg, Akamz, Zainab & Amelia sporting the limited Boss London collection across London.

In the videos Boss brand ambassador Naomi Campbell is ‘CALLING ALL BOSSES’ to the London store for the opening event she is hosting together with fellow Boss ambassador Anthony Joshua with a special live performance by Dave.

All content were shot & edited within 48 hours of the opening event.