BOSS is an official partner of the prestigious HAHNENKAMM RACE IN KITZBUHL AUSTRIA.
The event set the scene for the launch of the BOSS X PERFECT MOMENT winter sport collection.

We invited a group of high profile TikTokkers & talents to enjoy the race and join the collection launch apres ski party.
During the weekend we created a campaign merging 70s skiing aesthetics with social storylines featuring Akamz, Naomi Watanabe, Nic Kaufmann, Malwyn Burkhalter, Paola Locatelli, Carlos Bottcher, Jordan Barrett and BOSS brand ambassadors Khaby Lame & Alica Schmidt.

All content was shot and edited within 72 hours of the race weekend.