1 OUT OF 8 WOMEN WILL BE AFFECTED BY BREAST CANCER.
Early detection through self breast-checks are crucial for survival.

Despite this alarming fact, only 30% of young women (18-29) do the recommended monthly check and only 50% of young women are confident enough to check their boobs.

Therefore we teamed up with COPPAFEEL! to create BOOB BOT - A (WORLD-FIRST) MESSENGER BOT that takes you through a personalised step-by-step breast self-check through monthly subscriptions.

On world breast cancer day we launched the bot with an extensive social media campaign. In the first month we saw 16K complete the Boob Bot self check whereas 22% subscribed to monthly Boob Bot reminders though Messenger.