MAGICAL REFLECTIONS BY BERLIN NATIONAL GALLERY

For the Johan Erdmann Hummel exhibition - Magical reflections - at the old national gallery in Berlin we created a
VR EXPERIENCE that bridges VISUAL ARTS & VIRTUAL ARTS. The experience enables you to virtually step inside Erdmann Hummel's masterpiece - The Granite Dish in Berlin's Lustgarten - and immerse yourself into VIRTUAL PHOTOGRAPHY.

As you wander through the 3D environment the user can activate the 'VR photo mode', compose a shot, play with the camera settings, before–finally–you press the shutter and eternalise the virtual moment into a virtual gallery. An experience that captures both the spirit of Erdmann Hummel's work and virtual photography which reflects on reinterpretations of arts in today's digital art and society. 

CLIENT ALTE NATIONAL GALLERY ROLE CREATIVE DIRECTION, CREATIVE STRATEGIST